Buying a Website Template? Here’s What to Know

So, you’re ready to invest in your brand — and that means one thing: it’s time to give your website a serious glow-up.

But here’s the catch: you don’t have months to wait, thousands to spend, or the desire to go back and forth with a developer over fonts and pixels. You want something beautiful, strategic, and aligned with your brand now.

Enter: the website template.

But not just any template.

Because buying a website template isn’t just a design decision — it’s a business move. And if you choose the right one, it can completely change how your brand is perceived, how easily you book clients, and how confidently you show up online.

In this guide, we’ll walk you through everything you need to know before buying a website template — so you make the right investment for your business, your brand, and your future.

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Why Website Templates Are a Smart Choice

Let’s start here: why choose a website template in the first place?

For years, the gold standard was custom design — long timelines, high budgets, and bespoke everything. And while there’s still a time and place for custom builds, many entrepreneurs, creatives, and service providers are discovering that strategic website templates are more than just a shortcut — they’re a smart foundation.

Here’s why:

• Affordability — Templates typically cost a fraction of a custom design.

• Speed — You can launch in days or weeks, not months.

• Quality — Premium templates are often created by professional designers and built to convert.

• Flexibility — You can fully customize fonts, colors, layouts, and images to match your brand.

• Confidence — A beautiful website builds trust with your audience and helps you show up boldly.

But — and this is important — not all templates are created equal. And not all templates are right for your business.

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What to Know Before Buying a Website Template

Here’s what you should consider before clicking “buy.”

1. Know Your Platform

Before you fall in love with a design, make sure it’s built on a platform that works for your needs.

Some of the most popular website platforms for templates include:

• Showit – Ideal for creative entrepreneurs, photographers, coaches, and designers. Offers full drag-and-drop design freedom with no code and integrates with WordPress for blogging and SEO.

• Squarespace – Clean, user-friendly, and all-in-one. Less design freedom but great for beginners.

• WordPress – Extremely flexible and powerful, but can be overwhelming without tech help.

• Webflow – For advanced users and designers with development knowledge.

• Shopify – Best for eCommerce brands with product-heavy websites.

If you’re a creative or service provider who wants design freedom without coding, Showit is often the sweet spot — and the platform we build all our Fjōr Avenue templates on.

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2. Understand What’s Included

Not all templates include the same features. Before you buy, check if your template includes:

• ✦ Desktop and mobile-optimized layouts

• ✦ A strategic homepage with strong messaging hierarchy

• ✦ Pre-built pages like About, Services, Contact, Portfolio, and Blog

• ✦ Built-in inquiry forms or call-to-action sections

• ✦ Instructions or tutorials for installation and customization

• ✦ Licensing for fonts or images (or placeholders you can replace)

• ✦ Support or community access if you get stuck

At Fjōr Avenue, every template includes a video walkthrough, design strategy baked into each layout, and copywriting prompts to help you get your site live fast — and with confidence.

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3. Make Sure It Aligns with Your Brand Style

This one’s key: even the most beautiful template won’t work if it doesn’t fit your brand personality.

Ask yourself:

• Does this layout suit the tone I want to convey?

• Can I picture my images and colors in this space?

• Would this appeal to my ideal client?

• Is it too bold, too soft, too minimal, too busy?

Templates can be customized, but you should start with something close to your brand aesthetic — it will save time and ensure a more cohesive outcome.

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4. Know Your Tech Comfort Level

Are you confident customizing fonts, swapping sections, and uploading images? Or do you want a plug-and-play experience?

The best templates strike a balance — easy enough for beginners but powerful enough for advanced users.

If you’re tech-averse, choose a template that includes:

• Clear video tutorials

• One-click installation

• Pre-written copy prompts

• Minimal setup

Bonus: If you’re using a Showit template from Fjōr Avenue, we guide you every step of the way, from choosing your template to publishing your new site.

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5. Think About Functionality, Not Just Looks

It’s easy to get dazzled by a pretty homepage. But think deeper.

A good website doesn’t just look nice — it works.

Make sure the template supports:

• Easy navigation and user flow

• Strategic CTAs that guide action

• A portfolio or services page that sells your value

• Space for testimonials, case studies, or client results

• Blog functionality for long-term SEO growth

• A mobile experience that’s just as polished as desktop

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Choosing the Right Template for Your Business

Let’s get personal — because your website should be a reflection of you.

Here are a few examples based on different types of business owners:

▸ Photographer?

Choose a template with fullscreen image galleries, portfolio categories, and a soft, visual feel. You want to let your work breathe.

Recommended: LOVE LOVE Wedding Photography or Noé Studio – designed with storytelling, stunning portfolio and high end aesthetics in mind.

Noé Studio Showit Website Template

Love Love Wedding Photography Showit Website Template▸ Creative agency or designer?

You need structure and boldness. Look for sharp layouts, strong type hierarchy, and space for a case study-style portfolio.

Recommended: Studio Serif Template – minimal, modern, and editorial.Studio Serif Showit Website Template

Marketing Agency Showit Website Template

▸ Coach or service provider?

You want clear messaging, emotional connection, and well-placed calls to action. Make sure your About, Services, and Contact pages are intentionally designed.

Recommended: Emily Coaching – sleek and strategic, perfect for selling your offers.

See all website templates here. 

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Don’t Forget Mobile

Over 70% of website traffic now comes from mobile. So don’t just preview the desktop design — make sure your template:

• Has a fully designed mobile version (not just a stacked layout)

• Loads quickly on phones

• Has touch-friendly menus and buttons

• Keeps key info front and center (what you do, how to contact you)

Showit lets you design desktop and mobile versions separately — so your mobile experience is just as intentional as your desktop one.

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What Happens After You Buy?

Once you purchase a template, here’s what typically happens:

1. You’ll receive access to your template file or design share key (for Showit) + a Step By Step Guide on how to customize and launch your new website. 

2. You’ll import it into your website builder account.

3. You’ll customize everything — colors, fonts, images, copy.

4. You’ll connect your domain and go live!

Pro tip: Give yourself a week to install, refine your content, and test across devices. And celebrate — your brand is about to have a stunning new digital home!

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FAQ: What Buyers Always Ask

Do I need a designer to use a website template?
Not at all. Templates are made for DIY users. But if you’d like help, many shops (like Fjōr Avenue) offer customization add-ons or referrals to trusted designers.

Can I change everything in a template?
Yes — with Showit, you can move, delete, or redesign every section. You have total creative control.

Will it be unique if others use the same template?
Absolutely. Your images, branding, copy, and layout tweaks will make the design uniquely yours. No two sites end up looking the same.

Can I add eCommerce or a shop?
Showit works best for service-based businesses, but you can integrate Shopify Lite or ThriveCart for selling digital products or services.

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Final Thoughts: Choose a Template That Feels Like Home

Buying a website template isn’t just a design decision — it’s an energetic shift. It’s saying:
I’m ready to be seen.
I’m ready to grow.
I’m ready to take up space with confidence.

The right template will make you feel clear, aligned, and empowered to share your work boldly. It should reflect the brand you are and the one you’re becoming.

If you’re looking for templates that balance beauty with strategy — that feel editorial, elevated, and ready to work as hard as you do — we’d love to welcome you to the Fjōr Avenue studio.

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✨ Ready to Find Your Perfect Website Template?

Explore our collection of Showit templates — crafted for photographers, creatives, coaches, and service providers who are ready to elevate.
Strategic, elegant, and designed to sell.